Senior Manager, Marketing APAC

About the role

Responsibilities

Brand Strategist & Field Management

Uphold and manage brand reputation, communication, and sponsorships.

Lead and collaborate with cross-functional teams (Sales, BD, Tech, Delivery, Ops) to plan and execute integrated brand activities online and offline.

Develop and execute the event strategy in alignment with brand and business objectives.

Plan, organize, and manage a wide range of events, including trade shows, exhibitions, conferences and internal corporate events.

Liaise with cross-functional teams (marketing, sales, operations) and senior leadership to define event goals, themes, and content.

Manage external vendors, contractors, and venue providers to ensure seamless event delivery and cost efficiency.

Oversee event logistics, timelines, budgets, and ROI tracking.

Ensure consistent and high-quality brand representation across all event touchpoints.

Develop post-event reports, analyze outcomes, and propose improvements for future activities.

Stay up to date on industry trends, competitor event strategies, develop content and garner for award submission.

Project Development & Strategic Insights

Create compelling B2B activities tailored to target audiences.

Work with key stakeholders to customize resource allocation and decision-making.

Track market trends and optimize branding strategies accordingly.

Build and maintain strong relationships with key vendors and trade partners.

Event Management

Organize and manage activities such as marquee trade shows, exhibitions, and conferences.

Liaise with vendors, partners, and internal teams to ensure seamless event execution centering on brand experience delivery.

Collaborate with stakeholders to develop tradeshow content, speaking slots coordination and brand centric experiential activities.

Digital & Performance Marketing

Manage data-driven online campaigns across platforms (FB, LinkedIn, and YouTube).

Leverage LinkedIn Ads, Google Analytics, and GPT tools to improve engagement metrics and ROIs for field activities roll out.

Analyze overall campaign ROI, generate performance reports, and refine strategies based on insights.

Qualifications

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.

7 years of experience in brand custodian management and field execution.

Demonstrated ability to manage large-scale events and online touch points.

Understanding of SEO, SEM, and digital ad tools (LinkedIn, Google Ads, etc.).

Excellent stakeholder collaboration and project management skills.

Data-driven mindset with the ability to interpret activity metrics and optimize accordingly.

Strong network or experience with Asia vendors is required.

Highly organized, self-motivated, and adaptable to a fast-paced work environment.

Excellent written and verbal communication skills in English; basic Mandarin proficiency is required.