Assistant Manager / Manager, Digital Marketing Specialist (6 months Contract)

About the role

Key Responsibilities

Digital Marketing & Website Management

• Manage website content updates, ensuring pages, news, campaign content and assets are accurate, timely and aligned with brand guidelines.

• Work closely with web vendors to troubleshoot and resolve website issues, bugs, broken links, formatting problems and performance-related matters.

• Monitor website performance and highlight areas for improvement across content, user experience and campaign visibility.

• Ensure website updates are completed on time and properly tracked. Marketing Operations, Analytics & Reporting

• Monitor Google Analytics and other digital performance dashboards.

• Prepare monthly digital marketing updates and reports, including website traffic, engagement, user behaviour, campaign performance and key insights.

• Support campaign reporting by tracking results, consolidating data and providing clear observations on performance and learnings.

• Maintain proper documentation of digital activities, campaign results, vendor follow-ups and reporting timelines.

• Share recommendations based on data, past experience and campaign learnings to improve future execution. Social Media Management

• Monitor BDC’s social media channels and flag relevant activity, engagement, comments or issues.

• Draft, schedule and publish posts across LinkedIn and other relevant social media platforms.

• Support the development of social content for brand campaigns, corporate news, events, thought leadership and ESG initiatives.

• Ensure all posts follow brand tone, messaging, visual guidelines and approval processes.

• Track social media performance and recommend ways to improve reach, engagement and amplification. Brand Campaign & Project Support

• Support the amplification of brand campaigns across digital and social channels.

• Work with internal teams and vendors to adapt campaign assets for web, LinkedIn and other digital channels.

• Contribute ideas for social-first content, campaign extensions and alternative ways to increase visibility and engagement.

• Support ad-hoc marketing projects, digital launches and communications activities as required.

• Bring relevant past campaign experience and key learnings to strengthen planning, execution and reporting.

Qualifications

Requirements

• Minimum 5 years of relevant experience in digital marketing, marketing operations, social media or campaign support.

• Prior experience in the high-tech, B2B technology, cloud, data centre, digital infrastructure or enterprise technology space is preferred.

• Experience supporting brand campaigns, digital campaigns or integrated marketing initiatives will be an advantage.

• Hands-on experience with LinkedIn, social media publishing, website content management and digital reporting.

• Savvy with WordPress CMS, with the ability to update website content, upload assets, manage page edits, troubleshoot basic formatting issues and coordinate with vendors on technical fixes.

• Familiarity with Google Analytics, website content workflows and social media analytics.

• Proficiency in Canva or similar design tools, with the ability to create simple social media visuals and make basic multimedia edits. Key Attributes

• Independent and resourceful

• Strong problem solver

• Hands-on and execution-focused

• Good follow-through and accountability

• Comfortable working with senior stakeholders and vendors

• Able to translate data into useful campaign learnings

• Team player with a positive mindset

• Willing to learn, adapt and improve