Senior Manager, Marketing

About the role

Responsibilities

Bridge Data Centres is a hyperscale data infrastructure builder headquartered in Singapore. We are striving for an ever-growing and transforming digital future with a focus on empowering our clients and their cloud-first and AI-driven strategies through our hyperscale, build-to-suit, and colocation data solutions.

We are looking for a Manager, Marketing (APAC) to lead and execute strategic branding, events and B2B performance marketing initiatives. This role is crucial in driving brand visibility and reputation across digital and physical channels in Asia.

Roles and Responsibilities: Brand & Field Management

• Uphold and manage brand reputation, communication, and sponsorships.
• Lead and collaborate with cross-functional teams (Sales, BD, Tech, Delivery, Ops) to plan and execute integrated brand activities online and offline.
• Develop and execute the event strategy in alignment with brand and business objectives.
• Plan, organize, and manage a wide range of events, including trade shows, exhibitions, conferences and internal corporate events.
• Liaise with cross-functional teams (marketing, sales, operations) and senior leadership to define event goals, themes, and content.
• Manage external vendors, contractors, and venue providers to ensure seamless event delivery and cost efficiency.
• Oversee event logistics, timelines, budgets, and ROI tracking.
• Ensure consistent and high-quality brand representation across all event touchpoints.
• Develop post-event reports, analyze outcomes, and propose improvements for future activities.
• Stay up to date on industry trends, competitor event strategies, develop content and garner for award submission.

Project Development & Strategic Insights

• Create compelling B2B activities tailored to target audiences.
• Work with key stakeholders to customize resource allocation and decision-making.
• Track market trends and optimize branding strategies accordingly.
• Build and maintain strong relationships with key vendors and trade partners.

Event Management

• Organize and manage activities such as marquee trade shows, exhibitions, and conferences.
• Liaise with vendors, partners, and internal teams to ensure seamless event execution centering on brand experience delivery.
• Collaborate with stakeholders to develop tradeshow content, speaking slots coordination and brand centric experiential activities.

Digital & Performance Marketing

• Manage data-driven online campaigns across platforms (FB, IG, LinkedIn, YouTube).
• Leverage LinkedIn Ads, Google Analytics, and GPT tools to improve engagement metrics and ROIs.
• Analyze campaign ROI, generate performance reports, and refine strategies based on insights.

Qualifications

The ideal candidate should possess:

• Bachelor’s degree in marketing, Communications, Business or a related field.
• Minimally 5 years of relevant experience in brand management and field execution
• Demonstrated ability to manage large-scale events and online touch points
• Understanding on SEO, SEM, and digital ad tools (i.e., LinkedIn, Google Ads, etc.,)
• Excellent stakeholder collaboration and project management skills
• Data-driven mindset with the ability to interpret activity metrics and optimize accordingly
• Highly organized, self-motivated, and adaptable to a fast-paced work environment