Manager - Marketing

About the role

Broad outline of the Role

• Managing and executing named case studies across Tata Communications customers.

Key Responsibilities

• Collaborate with Sales & CSM teams to identify and onboard customers willing to serve as references.

• Work with onboarded customers to create written case studies or video testimonials showcasing their success stories.

• Develop named case studies following internal stakeholder and customer discussion

• Maintain a library of customer success stories and testimonials for use in marketing materials and sales collateral.

• Act as a liaison between customers and internal teams, gathering feedback and insights to improve our products and services.

• Stay up to date on industry trends and best practices in customer advocacy and B2B marketing.

Skills

• Excellent written and verbal communication skills, with the ability to craft compelling narratives and engage with customers effectively.

• Strong understanding of the company's product portfolio and the value it provides to customers.

• Basic knowledge of B2B marketing principles and strategies.

• Proven ability to collaborate with cross-functional teams and external partners to achieve shared goals.

• Detail-oriented with strong organizational and project management skills.

Required Skills

• marketing
• product marketing
• customer success
• b2b marketing
• customer advocacy