Area Manager - Sales (Trade)

About the role

Job Description

Job Summary

Looking for an experienced and result-oriented Area Manager to drive sales growth for its Switch & Switchgears business across Haryana. The ideal candidate should have strong experience in General Trade and Distribution Sales, with a proven track record of leading high-performing sales teams and expanding channel networks.

Responsibilities

Key Responsibilities

●    Drive sales and achieve revenue targets for the assigned region.

●    Develop and execute local sales strategies to increase market share.

●    Manage and strengthen the General Trade and Distribution network.

●    Appoint, develop, and manage distributors and channel partners.

●    Lead, coach, and mentor a team of 6–8 sales professionals.

●    Monitor sales performance, market trends, competitor activities, and customer requirements.

●    Ensure effective secondary sales execution and distributor profitability.

●    Build strong relationships with dealers, distributors, and key customers.

●    Plan and implement promotional activities and sales initiatives.

●    Coordinate with marketing, supply chain, and finance teams.

●    Prepare sales forecasts, business plans, and MIS reports.

●    Ensure timely collections and healthy receivables.

Qualifications

Desired Candidate Profile

●    12–15 years of sales experience in Switch, Switchgear, Wires & Cables, Electrical, or Building Materials.

●    Strong exposure to General Trade and Distribution Sales.

●    Experience handling Haryana

●    Experience managing a team of 6–8 members.

●    Strong distributor network.

●    Excellent leadership, communication, negotiation, and analytical skills.

●    Willingness to travel extensively.

●    MBA/ BE Preferred.