Regional Sales Engineer (Singapore or Kuala Lumpur / Asia Region)

About the role

Regional Sales Engineer (Singapore or Kuala Lumpur / Asia Region)

Position Summary

We are seeking a Regional Sales Engineer to support and grow STULZ’s business across the Asia Pacific region, with a strong focus on sales enablement, channel support, and country- level business development. This role combines technical competence with a strong commercial mindset, serving as a key interface between regional sales channels, country teams, and internal technical resources. The Regional Sales Engineer will work closely with country sales teams, distributors, and partners to support opportunity development, solution positioning, and customer engagement, while keeping the end goal of revenue growth and market expansion in mind. The role involves frequent interaction with stakeholders across APAC and requires regular regional travel. Training will be provided, with hands-on exposure to STULZ products, systems, and sales processes.

Key Responsibilities

• Support regional and country sales teams in developing and closing sales opportunities across assigned APAC markets.
• Act as a technical and commercial interface between sales channels, customers, and internal engineering and factory teams.
• Assist sales teams in understanding customer requirements and positioning appropriate STULZ solutions in line with project and country needs.
• Support preparation of technical proposals, project costings, compliance documentation, and sales-related clarifications.
• Participate in joint sales meetings, customer presentations, and channel partner engagements to support opportunity development.
• Coordinate with application engineers, product management, and factories to ensure feasible, competitive, and timely solutions.
• Track sales activities, pipeline progress, and country-level opportunities, providing structured feedback to regional management.
• Contribute market and customer insights from country engagements to support regional sales strategy and planning.
• Maintain a proactive, responsive, and collaborative approach when supporting multiple sales channels and stakeholders across the region.

Education / Experience

- Strong communication and presentation skills, with the ability to support both technical and commercial discussions.

• Sales-oriented mindset with the ability to balance customer needs, technical feasibility, and commercial objectives.
• Self-motivated, well-organised, and able to manage multiple country stakeholders and priorities simultaneously.
• Comfortable working in a regional, cross-cultural environment with limited supervision.
• Ability to build and maintain productive relationships with internal teams, sales channels, partners, and customers.
• Proficiency in Microsoft Word and Excel; CRM experience is an advantage.
• Willingness to travel regionally as required (approximately 20%).
• Diploma or bachelor’s degree in mechanical engineering or a related engineering discipline.
• 3–5 years of experience in a technical sales, sales engineering, or application support role, preferably within HVAC, data centre, or mission‑critical environments.
• Exposure to regional or multi-country sales environments is an advantage.
• Fluent in Business English; additional regional languages are an asset.

What We Offer

- Competitive salary with performance-based incentives.

• Regional exposure across APAC in one of the fastest-growing sectors globally.
• Travel across the region.
• Collaborative environment with industry-leading engineers and innovators.
• Flexible working arrangements.
• Comprehensive health & wellness benefits.