Channel Marketing Senior Specialist (Malaysia)

About the role

Job Description

In Schneider Electric, everything we do is geared towards advancing progress and sustainability for all—our colleagues, customers, partners, and the communities and societies we serve.

Whether it's through our products, software, and services that propel the digital transformation of energy management and automation, or through our corporate citizenship and volunteer activities, we make a meaningful impact by empowering people and organizations to become more resilient, electric, and digital.

Which is where you come in. Working at Schneider Electric means working toward a cleaner, better world. You're part of a global team built on inclusion, mastery, purpose, action, curiosity, and teamwork, turning sustainability ambitions into actions.

The Role: Channel Marketing Senior Specialist , Malaysia

Lead the development and execution of channel marketing strategies to accelerate partner-led growth, pipeline generation, and market penetration across Malaysia, in alignment with Schneider Electric’s strategic segments.

Act as a strategic business partner to Sales and Channels, ensuring marketing investments drive measurable commercial outcomes while upholding commercial governance and brand standards.

What will you do?

1. Market & Channel Strategy

• Develop and execute the go-to-market startegies and channel strategies to accelerate revenue growth, pipeline generation and market penetration
• Create, adapt and execute the annual channel growth plan / business plan for the main channels by understand the channel and market, define the channel relationships and deploy actions plan to boost the business thru the channel in accordance to the strategic guidelines and commercial policies.
• Identify and classify customer portfolio accordingly and develop up-sell and retention strategies for channel partners to improve loyalty, drive retention and profit growth

1. Partner Ecosystem Development

• Build strong relationships with strategic partners and distributors to drive joint growth
• Design and implement co-marketing programs, partner campaigns and joint value propositions
• Enhance partner journey and experience through structured programs
• Drive partner tiering, activation and engagement strategies to increase partner loyalty

1. Demand Generation, Commercial Programs & Governance

• Develop and optimize channel programs (rebates, MDF, incentives) to drive partner performance
• Define best practices and ensure alignment with commercial policies and Platinum Rules
• Define and execute ROI-driven marketing programs and campaigns to support Sales objectives
• Identify and propose complementary or new offers to increase cross-selling of other business units’ products and solutions considering both pull and push marketing approach
• Establish clear tracking of fund utilization, partner ROI and business impact

1. Strategic Execution & Alignment

• Localize and execute global/regional campaigns with channel partners
• Drive integrated activation across digital, social, events, PR and partner channels
• Ensure consistent brand positioning and customer experience across partner ecosystem
• Translate global channel and segment strategies into actionable local plans aligned to country prioritiesSupport entry into new markets and segments
• Collaborate cross-functionally with Channel Operations, Marcom, Sales, Offer Marketing and Finance teams

What qualifications will make you successful?

• Bachelor’s degree in Electrical Engineering, Marketing, Business, or related field
• Minimum 8 years experience in channel marketing / trade marketing roles
• Strong understanding of channel ecosystem and electrical/automation technologies
• Proven ability in market analysis, demand generation, and partner program management
• Exposure to digital transformation and data/AI‑enabled commercial tools is an advantage.

Key Competencies

• Strategic & analytical thinking
• Strong partner engagement and stakeholder management
• Commercial acumen with focus on growth and profitability
• Data-driven with ability to translate insights into action
• Proactive, ownership mindset with continuous improvement focus
• Strong communication skills

What’s in it for me?

• Global Family Leave
• Comprehensive medical coverage for employee and dependents
• Worldwide Employee Stock Ownership
• Hybrid work arrangement (New Ways of Working)
• …and more!

Let us learn about you! Apply today.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our  IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today!

€40 billion global revenue

+9% organic growth

150 000+ employees in 100+ countries

Your Career, Your Way​ | Schneider Electric Careers