Senior Marketing Executive Digital Marketing Focus

About the role

Job Summary

We are seeking a proactive, creative, and analytical Senior Marketing Executive (Digital Marketing Focus) to drive our Group branding and elevate our digital presence. In this role, you will take ownership of our official social media channels, website content management, and search optimization strategies (SEO/GEO) to strengthen Group brand equity, visibility, and corporate reputation.

Key Responsibilities

• Social Media & Channel Management: Plan, manage, and execute high-quality content calendars across key Group channels, including Facebook, Instagram, Threads, LinkedIn, and WeChat, ensuring brand consistency and active audience engagement.
• Search & AI Discovery (SEO & GEO): Oversee organic search strategy, optimizing Group website performance across both traditional search engines (SEO) and emerging AI search/answer engines (GEO).
• Website Management: Regularly update and maintain Group website content, landing pages, and digital touchpoints to maintain high standards of corporate presentation and user experience.
• Corporate Campaigns & Event Marketing: Support Group-level branding campaigns and corporate events through digital asset creation, landing page setups, pre/post-event promotion, and digital collateral design.
• Analytics & AI Workflow Optimization: Track and report on digital performance metrics using Google Analytics 4 (GA4) and native platform insights. Leverage modern AI-powered marketing tools to streamline content workflows and improve execution efficiency.
• Stakeholder Collaboration: Coordinate with internal teams and external creative agencies/vendors to ensure seamless delivery of Group marketing initiatives.

Requirements

• Education: Bachelor’s degree in Marketing, Digital Media, Communication, or a related discipline.
• Experience: 3–5 years of hands-on experience in digital marketing, social media management, corporate branding, or content strategy. Agency experience is a plus.
• Platform Experience: Proven track record of managing and growing brand presence across Facebook, Instagram, Threads, LinkedIn, and WeChat.
• SEO/GEO Literacy: Solid understanding of search engine optimization (SEO) principles and awareness of modern AI-driven search trends (GEO).
• Technical & Design Tools: Hands-on experience with Google Analytics 4 (GA4), web CMS platforms, and design software (Canva and Adobe Creative Suite such as Photoshop/Illustrator/InDesign).
• Skills & Mindset: Self-motivated, creative, detail-oriented, and eager to adopt emerging digital tools/AI applications into daily workflows.
• Language Proficiency: Excellent command of written and spoken English and Chinese.

We offer competitive salary package and career development opportunity. Interested parties, please apply with full resume, present and expected salary, by clicking "APPLY NOW".

We are an equal opportunity employer and welcome applications from all qualified candidates. Information provided will be treated in strict confidence and only be used for consideration of your application for the relevant post within HGC Global Communications Limited. Personal data provided by job applicants will be used strictly according to our Personal Information Collection Statement, a copy of which will be available upon written request. Information of unsuccessful candidates will be destroyed within six months.