Territory Manager - Sales (Retail)

About the role

The Territory Manager – Sales (Retail) will be responsible for expanding NEDS' market presence in the retail segment across a defined geographic area. You will lead primary and secondary trade sales, work closely with independent brokers (IBs), and build strong, lasting relationships with customers. The role demands a proactive, adaptable approach to meet and exceed sales targets while collaborating with internal teams to deliver tailored electrical and digital solutions.

Responsibilities

• Develop and execute a territory sales plan targeting primary and secondary retail channels.
• Identify, onboard, and nurture relationships with independent brokers (IBs) and key retail partners.
• Achieve quarterly and annual sales targets for electrical and digital product lines.
• Monitor market trends, competitor activity, and customer feedback to inform strategy.
• Coordinate with product, marketing, and service teams to ensure seamless customer experience.
• Conduct regular sales presentations, product demos, and training sessions for retail partners.
• Analyze sales data and generate performance reports for senior management.
• Negotiate contracts, pricing, and promotional terms with customers and distributors.
• Ensure compliance with company policies, pricing guidelines, and regulatory requirements.
• Travel within the assigned territory to visit customers, attend trade events, and gather market intelligence.

Qualifications

• MBA or technical degree (Engineering, Electronics, or related field).
• Minimum 5 years of B2B retail sales experience, preferably in electrical or digital systems.
• Proven track record in managing primary and secondary trade sales channels.
• Strong relationship‑building and negotiation skills.
• Demonstrated initiative and ability to adapt to changing market conditions.
• Excellent communication and presentation abilities.
• Proficiency with CRM tools and Microsoft Office suite.
• Analytical mindset with ability to interpret sales data and market trends.
• Willingness to travel extensively within the assigned territory.
• Ability to work collaboratively across cross‑functional teams.